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How to get accepted into the UTEST start-up incubator: Drive and differentiation

UTEST is now accepting applications to Cohort 4

utestEditor’s note: As of today, the University of Toronto Early-Stage Technology (UTEST) program, which MaRS Innovation co-directs with the University of Toronto, is accepting applications for Cohort 4. The full application is available on the UTEST website.
 In meantime, it’s our pleasure to reprint Brianna Goldberg’s “day-in-the-life-of-an-entrepreneur” feature on Cohort 3 company Nvest, published for U of T News.

Jackie Yan focuses on tweaking his PowerPoint slide deck despite the chaos unfolding around him.

Nvest team at work in front of a computer

Near the entrance to the office space he shares with teams from the six other startups that are part of the UTEST accelerator program, a phone spits distorted tones of an investment-related conference call at Hanna Tomory, CEO of a fatigue-management start-up called Syncadian, as she scratches a list of notes.

A few steps down the hall, Marissa Wu, founder of the digital sports coaching wearable startup called Onyx Motion, goes over presentation notes with her co-founder Vivek Kesarwani. They discuss the finer points of athlete training with the intensity of so many layup drills performed on the basketball net propped against the wall of their desk space.

Across the table in the conference room where Yan is feverishly editing his slides, James McCrae pieces together 3D sculptures of horses, wasps and dinosaurs created with software from his start-up, FlatFab.

“We’re hoping to make more stable structures with our 1.0 design, maybe integrating finger-joints,” McCrae explains as he prepares to demo FlatFab’s wares for a video crew from the Privy Council Office in Ottawa, Ontario.

The videographers are producing a video about MaRS Innovation today, which co-directs the UTEST accelerator program with the University of Toronto, and are capturing b-roll of UTEST founders at work on their ventures. With seven companies currently sharing the working space, there’s always something happening.

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Toronto Star features Minuum keyboard’s successful iPhone product launch

Whirlscape founders William Walmsley (left), Severin Smith and Xavier Snelgrove. The company is a graduate of the UTEST program's first cohort.
Whirlscape founders Will Walmsley (left), Severin Smith and Xavier Snelgrove. The company is a graduate of the UTEST program’s first cohort.

UTEST graduate Whirlscape was featured in Raju Mudhar’s Toronto Star article, “Toronto’s Whirlscape debuts tiny Minuum keyboard on iPhone,” which examines the company’s successful launch of their innovative, one-line keyboard for Apple’s iOS 8.

The UTEST program, co-directed by MaRS Innovation and the University of Toronto’s Innovations & Partnerships Office, gives nascent software companies start-up funding, office space, mentoring and business strategy support. Whirlscape was among the program’s first cohort.

The article was published October 6, 2014. Here’s an excerpt:

An Indiegogo success 18 months ago, the company created a tiny keyboard called Minuum for Android devices. Now, iOS and the vast Apple market beckoned. It required new hires, a couple months of round-the-clock development, and a practical rebuilding of their product from scratch so it could be ready to launch with iOS 8. All the work paid off: in the first two weeks of availability, they have sold more than 30,000 apps to the new iPhone audience.

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CBC’s Lang and O’Leary Exchange features Whirlscape’s Minuum keyboard

Whirlscape logoUTEST graduate Whirlscape, makers of the wearable, one-line Minuum keyboard, were recently featured on CBC’s Lang and O’Leary Exchange.

Minuum has also broken the 100 billion pixels mark in screen space saved for its users. Read about it on input, the Minuum blog.

Founder and CEO Will Walmsley was interviewed by Amanda Lang. The footage was also made available on CBC News, and was included in CBC’s weekly summary of the week’s top business stories. Watch the video.

Here’s an excerpt:

Typing on a smartphone is hard enough – imagine doing it on a smartwatch or other wearable device.

A Toronto startup called Minuum is trying to solve that problem with a tiny virtual keyboard.

It’s a downloadable app costing $3.99 that combines a tiny keyboard with a powerful autocorrect that helps you get the message out, no matter how you punch it.

[. . .]

“What really drives us to work on this technology is the future potential it has. The core concept is a keyboard that is just one line of characters, which means if you can imagine typing on a line anywhere, that can be a keyboard,” he said.

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Whirlscape releases demo of Minuum keyboard on the Moto 360 circular smartwatch

Whirlscape logoAs part of their ongoing efforts to explore the future of wearable typing, UTEST grad Whirlscape released a demo of the Minuum keyboard working on a Moto 360 smartwatch.

This news builds upon Whirlscape’s activities in the wearables space; the company had previously announced a partnership with Omate Smartwatches that was covered in TechVibes.

This news was covered in the Los Angeles Times, Tech Crunch, Droid Life, Mobile Syrup, Digital Trends, SlashGear, Android Community and GigaOM. See also this article speculating on possibilities for the future of Canadian mobile wearable technology, also by Mobile Syrup.

MOTO360

Why would you need to type on a smartwatch? CEO Will Walmsley addressed the topic on input, the Minuum blog:

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U of T names inventors of the year, celebrates top innovators

UTEST companies and MaRS Innovation partnership recognized along with this year’s honourees

University of Toronto

A better keyboard for mobile devices, intelligent traffic lights to tackle traffic jams, a more ecofriendly way to make nanoparticles for applications such as solar cells and agriculture, and an artificial neural network that improves the way computers learn.

These four inventions took top honours May 21 at the University of Toronto Celebrates Innovation event.

Mobile Syrup covered Whirlscape’s involvement in this event. Read the story.

utestThe annual event, which has previously honoured the university’s top inventors of the year, has widened its scope. This year, in addition to naming the top inventors of the past year, U of T honoured people and companies working on everything from apps to help the disabled to a printer that prints human skin for wound dressing. It also recognized the financial support of the Connaught Fund for several programs that support innovation.

“This year is extra special,” said Professor Paul Young, U of T’s vice-president, research and innovation. “We decided to bring into the fold some of the other competitive innovation programs. U of T is home to some of the world’s most creative and entrepreneurial innovators, so these competitions were fierce.”

The 2014 inventors of the year are:

  • Will Walmsley, a recent graduate of the Department of Mechanical and Industrial Engineering, who was cited for his development of the Minuum keyboard. Dubbed “the small keyboard for big fingers,” it provides a full keyboard for mobile devices using very little space, allowing users to type quickly and use gesture shortcuts.
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Whirlscape exits beta, launches version 2.0 of the Minuum keyboard

Whirlscape Inc., a graduate of the University of Toronto Early-Stage Technology (UTEST) program’s cohort graduate, exits beta with the version 2.0 release of Minuum, their hit “small keyboard for big fingers.”

Whirlscape Inc. graduated from the University of Toronto Early-Stage Technology (UTEST) program’s first cohort. UTEST is accepting applications for its third cohort until April 17. Click here to apply. 

Version 2.0’s release is already a popular download for Android Apps in the Google Play store. Users can get a 30-day free trial of Minuum and experience new features, including a widely anticipated addition of a Brazilian Portuguese language module, the company’s most requested language.

Screen Shot 2014-03-13 at 10.20.33 AM
Whirlscape Inc. released version 2.0 of the Minuum keyboard with a host of new features, including the highly-requested addition of a Portuguese (BR) language module.

Will Walmsley, Whirlscape’s CEO, spoke with Daniel Bader of MobileSyrup. Here’s an excerpt from the article:

“We’re constantly testing out new features and improving the disambiguation algorithms,” says Will Walmsley, CEO and co-founder of the company he started at U of T’s Dynamic Graphics Project lab. The company raised $500,000 in seed funding earlier this year, and under the advisement of Y Combinator, began releasing often, trialling new features in what they call Bonus Panels, secondary functions that quickly allow users to change languages, add emojis and more.

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Y Combinator-backed Whirlscape closes $500,000 seed funding round

Minuum keyboard creators accelerate wearable device input technology development

Screen Shot 2014-01-21 at 11.26.56 AM
Whirlscape, Inc., creators of the Minuum keyboard, closed an seed funding round of $500,000.

TORONTO, Canada (February 6, 2014) — Whirlscape Inc., creators of Minuum, “the little keyboard for big fingers,” have closed an investment seed round for just over $500,000 (USD). Y Combinator, FundersClub, BDC Venture Capital, and a dozen other prominent angel investors have contributed to the round.

Whirlscape’s plans for the capital involve innovating beyond its participation in Silicon Valley’s start-up accelerator Y Combinator. Whirlscape also aims to consolidate the success of its Minuum keyboard for Android touchscreen devices—available on Google Play—whose positive reviews have boosted sales since the New Year.

See articles of Whirlscape’s seed funding announcement by Darrell Etherington in TechCrunchIan Hardy in BetaKitRob Lewis in TechVibes and Global University Venturing.

Since launching the Minuum keyboard in 2013, Whirlscape has grown to a dedicated team of 10 working to enable new ways to type, and to unify input methods across the rapidly emerging field of wearable and ubiquitous computing devices such as smart watches and Google Glass. Whirlscape has recently demonstrated the Minuum keyboard working on Samsung’s Galaxy Gear smart watch.

“Our vision for the future of hyper-personalized input devices involves letting you choose your companion device for its input capabilities,” said Will Walmsley, CEO of Whirlscape. “By simplifying the concept of the keyboard, we allow text entry to occur in places where it was previously unthinkable, removing barriers to communication. Your keyboard can now be anywhere you want it to be, out of the way, yet immediately accessible.”

Whirlscape, Inc. was in the first cohort of UTEST, the MaRS Innovation and University of Toronto accelerator program for early-stage technologies. UTEST is now accepting applications for their third cohort.

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Whirlscape’s Minuum keyboard debuts at #2 on Google’s Top New Paid Apps list

Minuum #2 top paid new Android App on Google Play store
Minuum (icon second from left) is  the #2 Top Paid New Android App on the Google Play store. Graphic courtesy of Whirlscape Inc.

The Minuum keyboard, which made its public debut in the Google Play Store on August 21, 2013, has already reached #2 position in Google’s “Top New Paid Android Apps” list. The keyboard is the only non-game currently in that list’s top 10.

In the “Top Paid in Android Apps” general category, Minuum is already #9. The keyboard, made by Whirlscape Inc., has a four-star rating among users.

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Whirlscape’s team on Minuum, Indiegogo and crowdfunding a beta keyboard launch

Every six weeks, MaRS Innovation’s marketing and communications manager writes a guest post for the MaRS Discovery District blog profiling MI’s activities or one of our start-up companies. You can read the original post on the MaRS blog.

Whirlscape logoOn Monday, June 17, Whirlscape Inc. released the beta version of its hotly anticipated, tiny, one-dimensional digital keyboard, Minuum: “the little keyboard for big fingers.”

If you follow tech gadget news, you’ve likely read about or even supported the company’s successful Indiegogo campaign, which raised more than US$87,000—over 870% above their modest initial goal of $10,000—from nearly 10,000 supporters who have now become beta users for the product.

The stats don’t end there. By number of funders, the Minuum Keyboard Project’s campaign is in Indiegogo’s top 10 of all time and is ranked No. 2 among all technology campaigns. Over 1.1 million people worldwide viewed Minuum’s original teaser video on YouTube, which the Whirlscape team edited and shot themselves.

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Whirlscape releases Minuum keyboard beta to early users

10,000 Indiegogo supporters first to try one-dimensional, virtual mobile keyboard

Minuum launches beta for Android users who supported Whirlscape's Indiegogo campaign
Minuum launches beta for Android users who supported Whirlscape’s Indiegogo campaign

TORONTO, Canada (June 18, 2013) Whirlscape Inc., creators of Minuum, “the little keyboard for big fingers,” today released the Android beta to the nearly 10,000 supporters who funded the keyboard’s wildly successful Indiegogo campaign.

The Minuum Project campaign raised over $87,000 (USD) through the crowdfunding platform between March and April 2013, well past its initial goal of $10,000. Whirlscape promised to release the hotly anticipated Minuum beta two months after the campaign, and has delivered on that promise.

Minuum’s beta launch to its Indiegogo supporters was covered by TechCrunch, TechCrunch Japan and Mobile Syrup. Whirlscape’s technology was also highlighted in a VentureBeat article on the future of typing.

The product was also reviewed on TechVibes and the Android Police blog: “Minuum  Keyboard Beta: Good enough to renew my faith in crowd-funded campaigns.”

Minuum is a tiny, linear, one-dimensional touchscreen keyboard that re-imagines the standard QWERTY layout. It frees up mobile screen space while allowing fast, accurate typing. This touchscreen keyboard marks the first phase of the Minuum Project, which seeks to simplify typing on mobile devices—such as smartphones and tablets—and enable typing for wearable technology. The beta release is an important first step towards Minuum’s “type anywhere” future.

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