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Flybits recognized as a context-aware tool for marketing professionals

The Flybits mobile user interface presents relevant information from surrounding geo-fences (zones).
The Flybits mobile user interface presents relevant information from surrounding geo-fences (zones).

TORONTO, Canada (April 24, 2013) — Flybits Inc. announced today that  Forrester Research Inc. has recognized Flybits, a Toronto-based start-up company, as a tool for on-demand marketing processes in a recent report.

The February 2013 Forrester report, written by Anthony Mullen, “Emerging Touchpoints Require a Marketing Mind Shift,” states that to master the new basics, marketing professionals must increase corporate spending on innovation and formalize working relationships in areas such as customer experience, analytics, IT and product design — all of which the Flybits framework addresses.

To address the problem of information overload on mobile devices, Flybits unifies the mobile user experience across multiple channels, creating a cohesive mobile presence for a company’s communication needs. Rather than introducing heterogeneous mobile channels to users, all relevant information can be structured within Flybits Zones — semantic-driven, rule-oriented geo-fences.

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Flybits to exhibit at Mobile World Congress 2013, officially launch Flybits LITE

Flybits’ Context-Aware and Intelligent Mobility Solutions on exhibit Feb. 25 to 28, Canadian Pavilion, Stand 7F50, Booth 14

Flybits Corporate LogoTORONTO, Canada (Feb. 14, 2013)Flybits, a start-up company that develops context-aware and intelligent mobility solutions, today announced that they will be exhibiting at Mobile World Congress 2013 to launch a revolutionary mobile product called Flybits LITE.

Flybits LITE, an innovative Platform as a Service (PaaS), enables the quick creation and deployment of context-aware mobile computing applications for enterprises without the dependency of dedicated infrastructure. This unified and scalable platform, which provides personalized and relevant content to mobile users, will be officially launched and showcased throughout the Mobile World Congress event.

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Hossein Rahnama, CEO of Flybits, on CBC’s Lang & O’Leary Exchange

Hossein Rahnama on Lang & O'Leary
Hossein Rahnama, CEO of Flybits Inc., on CBC’s Lang & O’Leary Exchange. Rahnama is also a professor at Ryerson University.

Hossein Rahnama, CEO of Flybits, a MaRS Innovation spin-off company, appeared on CBC’s Lang and O’Leary Exchange on August 24, 2012.

Watch Rahnama’s interview on CBC’s Media Player. The interview begins at the 13:40 mark and runs to 19:30.

Rahnama, who is also a professor at Ryerson University and and research director at Ryerson’s Digital Media Zone, was recently named to the MIT Technology Review’s prestigious 35 Inventors Under 35 list for 2012 along with fellow MaRS Innovation inventor Joyce Poon.

He describes his context-aware mobile technology, the importance of adapting research to solve real-world problems, the advantages to running a start-up in Toronto, and growing Flybits while keeping the business in Canada.

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Two MI inventors named to MIT’s 35 inventors under 35 list

Joyce Poon
Joyce Poon, assistant professor of electrical and computer engineering at U of T and a MaRS Innovation inventor. Photo courtesy of the University of Toronto.

Professors Joyce Poon and Hossein Rahnama, who each have inventions within MaRS Innovation’s portfolio of spin-off companies and licenseable technologies, have been named to the MIT Technology Review‘s prestigious 35 Inventors Under 35 list for 2012.

Poon, an assistant professor of electrical and computer engineering at the University of Toronto, was recognized for, according to MIT’s Technology Review, “creating new optical modulators with microscopic loop-the-loops through which light can shuttle data between servers and even from chip to chip within a single server.” She is working with MaRS Innovation to license her technology.

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