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Flybits recognized as a context-aware tool for marketing professionals

The Flybits mobile user interface presents relevant information from surrounding geo-fences (zones).

The Flybits mobile user interface presents relevant information from surrounding geo-fences (zones).

TORONTO, Canada (April 24, 2013) — Flybits Inc. announced today that  Forrester Research Inc. has recognized Flybits, a Toronto-based start-up company, as a tool for on-demand marketing processes in a recent report.

The February 2013 Forrester report, written by Anthony Mullen, “Emerging Touchpoints Require a Marketing Mind Shift,” states that to master the new basics, marketing professionals must increase corporate spending on innovation and formalize working relationships in areas such as customer experience, analytics, IT and product design — all of which the Flybits framework addresses.

To address the problem of information overload on mobile devices, Flybits unifies the mobile user experience across multiple channels, creating a cohesive mobile presence for a company’s communication needs. Rather than introducing heterogeneous mobile channels to users, all relevant information can be structured within Flybits Zones — semantic-driven, rule-oriented geo-fences.

Flybits Founder Hossein Rahnama showing the platform's capabilities to His Royal Highness, the Prince of Whales

Flybits Founder Dr. Hossein Rahnama (centre) demonstrating the context-aware mobile platform’s capabilities to His Royal Highness, the Prince of Whales (right), in May 2012.

The Flybits Activity Recognition Engine (FARE), processes and disseminates information to users in real-time by creating these zones and then processes the contextual parameters surrounding each individual, automatically crafting a customized experience. The platform allows businesses to have real-time and direct engagement with their mobile customers through an intuitive and easy-to-use web portal, which does not impose significant infrastructure or integration costs. As part of the portal, the Flybits Analytics engine generates reconfigurable and customized analytics for companies using a proprietary mobile-sensing technology.

“With the help of our partners, we are creating zones for every location on earth using our mapping engine, building a spectrum of relevance for mobile users. Every participating company can have a significant mobile presence and deliver relevant content to a broad spectrum of users with varying interests and requirements,” says Dr. Hossein Rahnama, Flybits’ founder and CEO. “Flybits leverages the sensing capabilities of mobile devices, serving customized and timely information to each user in manageable volumes through an intuitive mobile interface.”

Dr. Raphael Hofstein

Dr. Raphael Hofstein, president & CEO, MaRS Innovation.

“We believe Forrester’s recognition of the Flybits platform positions the company as a leader in the development of innovative, emerging context-aware technology that will drive the ubiquitous use of mobile devices,” says Dr. Raphael Hofstein, president & CEO of MaRS Innovation.

This citation follows the 2012 MIT Technology Review’s identifying Rahnama as one of the world’s top innovators under the age of 35 (TR35) based on his work on the Flybits platform. In December 2012, The Smithsonian also referred to Rahnama as one of the Top 6 Innovators to watch in 2013 because of his work on Flybits.

Flybits has also demonstrated its prolific technology at several high-profile industry events, including digitalNow 2013 on April 4 at Disney World Resort in Florida. Rahnama demonstrated the technology and spoke about how it is defining a new spectrum of communication and interaction for the public and enterprises.

Rahnama’s digitalNow presentation is available to watch on demand. Website registration is required to access event footage; registration is free.

Revised: April 25, 2013 4 pm EST

About Flybits

Flybits Corporate LogoFlybits, founded by Dr. Hossein Rahnama and a team of Ryerson University computer science students, graduates and professionals, is commercializing a cloud-based platform for creating applications that deliver the ultimate mobile user experience. The company’s core middleware platform, Flybits Activity Recognition Engine (FARE) enables enterprises to benefit globally from Ubiquitous Relevance™: customers, employees and suppliers all receive timely and tailored information when needed. Flybits creates opportunities, connecting people and places to possibilities™.

Flybits is a spin-off company of Ryerson University with the participation of MaRS Innovation. The company is headquartered in the Digital Media Zone at Ryerson University in Toronto, Ontario, with an office in the United Kingdom.

Posted by Elizabeth Monier-Williams, marketing and communications manager.