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Flybits recognized as a context-aware tool for marketing professionals

The Flybits mobile user interface presents relevant information from surrounding geo-fences (zones).
The Flybits mobile user interface presents relevant information from surrounding geo-fences (zones).

TORONTO, Canada (April 24, 2013) — Flybits Inc. announced today that  Forrester Research Inc. has recognized Flybits, a Toronto-based start-up company, as a tool for on-demand marketing processes in a recent report.

The February 2013 Forrester report, written by Anthony Mullen, “Emerging Touchpoints Require a Marketing Mind Shift,” states that to master the new basics, marketing professionals must increase corporate spending on innovation and formalize working relationships in areas such as customer experience, analytics, IT and product design — all of which the Flybits framework addresses.

To address the problem of information overload on mobile devices, Flybits unifies the mobile user experience across multiple channels, creating a cohesive mobile presence for a company’s communication needs. Rather than introducing heterogeneous mobile channels to users, all relevant information can be structured within Flybits Zones — semantic-driven, rule-oriented geo-fences.

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Start-Up Snapshot: Flybits, OtoSim, ApneaDX, ScarX Therapeutics

Happy New Year. Here’s a snapshot of some spin-off stories you may have missed over the holiday break:

Vito Forte
Dr. Vito Forte

OtoSim Inc. co-founder Dr. Vito Forte was selected as a recipient of the 2013 Canadian Association of Medical Educators (CAME) Certificate of Merit Award, which promotes medical education in Canadian medical schools while recognizing and rewarding faculty’s commitment to medical education. Dr. Forte will receive his certificate at the upcoming Canadian Conference on Medical Education (CCME) in Quebec City on Sunday, April 21, 2013. As co-founder of OtoSim Inc., Dr. Forte is actively involved in developing a pipeline of products including the OtoSim™, OtoSim™ Pneumatic Otoscopy Trainer and OptoSim™ (to be launched in early 2013).

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