Flybits recognized as a context-aware tool for marketing professionals
TORONTO, Canada (April 24, 2013) — Flybits Inc. announced today that Forrester Research Inc. has recognized Flybits, a Toronto-based start-up company, as a tool for on-demand marketing processes in a recent report.
The February 2013 Forrester report, written by Anthony Mullen, “Emerging Touchpoints Require a Marketing Mind Shift,” states that to master the new basics, marketing professionals must increase corporate spending on innovation and formalize working relationships in areas such as customer experience, analytics, IT and product design — all of which the Flybits framework addresses.
To address the problem of information overload on mobile devices, Flybits unifies the mobile user experience across multiple channels, creating a cohesive mobile presence for a company’s communication needs. Rather than introducing heterogeneous mobile channels to users, all relevant information can be structured within Flybits Zones — semantic-driven, rule-oriented geo-fences.