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UTEST program bends career road for Granata Decision Systems’ founders

TGranata Decision System logo Nov 2013ORONTO (January 21, 2015) — MaRS Innovation and the University of Toronto (U of T) are pleased to announce that the founders of Granata Decision Systems Inc., a graduate of the University of Toronto Early-Stage Technology (UTEST) start-up incubator program, have joined Google Inc.

This story was covered in TechVibes.

Dr. Craig Boutilier is a professor in U of T’s Department of Computer Science. He and Tyler Lu, a graduating PhD student in the same department, co-founded Granata Decision Systems in 2012 to develop their advanced decision-support technologies. Granata’s software platform provided real-time optimization and scenario analysis capabilities for large-scale, data-driven marketing problems and group/organizational decision-making. The company was part of the UTEST program’s first cohort.

“This is a significant milestone for the UTEST program and the wider MaRS Innovation portfolio,” said Dr. Raphael Hofstein, president and CEO. “We co-created the UTEST program with U of T to foster entrepreneurship in a meaningful way while encouraging students and professors to translate their academic ideas into commercial realities. We hope Craig and Tyler’s success will motivate other researchers and students to consider working with MI and participate in UTEST and our other commercialization programs.”

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CBC News’ “The National” Features Granata Decision Systems

Amanda Lang interviews U of T prof and co-founder Craig Boutilier in segment on innovative start-ups and Canada’s future

Granata Decision System logo Nov 2013Following an appearance on the CBC’s “Lang and O’Leary Exchange” on November 28, MaRS Innovation UTEST company, Granata Decision Systems, appeared on CBC news “The National.” The segment included an interview with Amanda Lang.

Watch Boutilier’s interview with Lang for “The National” on CBC’s website. 

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Granata Decision Systems’ Co-Founder and University of Toronto Professor Craig Boutilier gives his pitch at a OneEleven investor session. Boutilier and Granata were featured on CBC News’ “The National.”

Founded by Craig Boutilier and Tyler Lu, Granata Decision Systems is one of the first six companies incubated through the UTEST program for early-stage technologies, jointly administered by MaRS Innovation and the University of Toronto.

Granata is one of eight companies to join OneEleven’s accelerator program for companies tackling big data problems.

Their software allows marketers to optimize the effectiveness of their campaigns.

The segment features co-founder Craig Boutilier’s pitch at an invitation-only investor gathering at OneEleven to secure funding to further the success of Granata Decision Systems.

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Lang & O’Leary Exchange features Granata Decision Systems

UTEST company makes cameo through launch of OneEleven, Toronto’s new data-driven accelerator for entrepreneurs

Granata Decision System logo Nov 2013CBC’s Lang & O’Leary Exchange featured Granata Decision Systems, one of the first UTEST companies incubated through that program for early-stage technologies by MaRS Innovation and the University of Toronto, in their program on Wednesday, November 28, 2013.

Granata founders Tyler Lu (left) and Craig Boutilier on the Lang & O'Leary Exchange
Granata founders Tyler Lu (left) and Craig Boutilier made a cameo on CBC’s Lang & O’Leary Exchange November 28, 2013.

The data-driven company is one of eight to join the inaugural cohort for OneEleven, a new accelerator funded by OMERS Ventures, the Ontario Centres of Excellence, Ryerson University and other industry partners to support mature, sophisticated entrepreneurs tackling big data problems.

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