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Posts Tagged: market research

The Real Pinocchio Effect

TED speaker’s company is changing the technology of emotion and lie detection   Consumer-facing market research studies require a group of people, a product or service for them to experience, and methodology to collect and analyze their feedback. For companies requesting consumer insight to influence a product’s attributes, packaging or promotion, accurate information can make the difference between success and failure. The catch? The best market research exercises can’t consistently determine when people lie. Well-intentioned subjects may do so to please the interviewer, lie ... Read more

MI’s Joel Liederman opens medical device panel at BioTransfer 2014

Joel Liederman, MaRS Innovation's vice-president of Business Development and Commercialization for physical sciences, is attending BioTransfer 2014 on March 18 to chair the Medical Devices Committee. This is the first year that Toronto is hosting the BioTransfer conference. Presenters at the one-day event will discuss biotherapeutics, diagnosis and medical technology. The conference's goal is to share knowledge on current trends in the industry and to stimulate collaboration with private sector companies. As chair, Liederman will open the medical devices committee panel discussion on Tuesday afternoon ... Read more