The Real Pinocchio Effect
TED speaker’s company is changing the technology of emotion and lie detection Consumer-facing market research studies require a group of people, a product or service for them to experience,…
Kaypok selects Zync to power its global “big data” technology brand
Spin-off company based on founder Razieh Niazi’s research at York University
TORONTO, Dec. 6, 2012 — Kaypok Inc., a start-up company whose technology delivers insight into unstructured big data, today announced that it has selected Zync as its agency of record to create and launch Kaypok’s brand globally.
Kaypok Inc., which was spun off from York University research with support and funding from MaRS Innovation, filters, categorizes, identifies meaning and measures the root cause and emotions buried within unstructured text to understand what people are saying and feeling. Kaypok Inc. launched nationally at the iStrategy Digital Marketing Conference in Toronto on December 4, 2012.
Kaypok Unveils Root Cause Analysis Solution for Why Consumers Behave
Company to Present on Social Media Behavior and Deep Root Cause Analysis at iStrategy Toronto December 4
TORONTO (December 4, 2012) — Companies are drowning in a sea of big, unstructured, noisy data. Whether it’s social media chatter, email or survey results, how do you filter the noise and take action?
Kaypok Inc., a company spun off from York University research with support and funding from MaRS Innovation, uses a contextual natural language process to automatically interpret the meaning of raw data — without analysts, advance preparation, special databases or lag time.
Read the start-up company profile of Kaypok Inc. on the MaRS Innovation website.