digital coaching

Onyx Motion signs NBA’s Ben Gordon and launches Indiegogo crowdfunding campaign

Former Orlando Magic player new innovation director for basketball smartwatch app

This article is republished with the kind permission of Brianna Goldberg and our friends at U of T News.

UTEST company Onyx Motion has partnered with NBA shooting guard Ben Gordon to raise the calibre of digital basketball coaching offered by the company’s first-of-its-kind technology, a smartwatch app that offers on-court skills guidance. The company announced Gordon’s role in helping to further develop the app, called Swish, on July 8 when launching their Indiegogo campaign.

“We’re hoping to build a motion marketplace — a library of data, moves and audio tips from pro players,” said Onyx Motion co-founder and CEO Marissa Wu.

Onyx Motion’s Indiegogo crowdfunding campaign launch was covered by: TechVibes, Silicon Angle, IT Business.ca, Canadian Reviewer, Network World, GizMag and Sport Techie.

Swish uses smartwatch motion sensors to analyze athlete techniques and offer straightforward tips on how a player can improve.

“The Swish technology is bringing users closer to their favourite basketball player by giving them the opportunity to learn from them,” said Gordon. “I’m excited to work with the team on the further development of this one-of-a-kind experience and help players at any level improve their game.”

Onyx Motion’s digital coach Swish featured on Canada AM

April 14, 2015
Susanne Staer
Media Coverage

Swish, by Onyx Motion, is a wearable virtual coach that helps basketball players improve their shooting technique while emulating their hardcourt heroes.

UTEST company Onyx Motion‘s lead product, Swish — a basketball virtual coach that currently works with Android Wear smartwatches to help basketball athletes to improve their shooting technique and emulate their heroes — was featured on Canada AM this morning.

Watch the clip of Onyx Motion’s Swish on Canada AM, CTV’s flagship morning show. Product feature plays after advertisements and begins at 1:40 mark.

Think you’ve got an equally great software-based idea for a start-up? UTEST is currently recruiting for its fourth cohort.

Tom Emrich, a Toronto-based consultant and blogger who specializes in mobile, tablets and wearable technology, presented Swish to Canada AM hosts Marci Ien, Beverly Thomson and Jeff Hutcheson using a Sony SmartWatch 3.

“The application takes your form, measures it and, using the motion sensor of the smartwatch, compares it to experienced players’ data and provides you with a tip,” Emrich explained. “It’s really trying to make sure your next shot is going to be a slam dunk.”

Onyx Motion is part of UTEST’s third cohort. The incubator program, which MaRS Innovation co-directs with the University of Toronto. UTEST is currently recruiting companies to its fourth cohort.

UTEST announces third cohort of U of T software start-ups

December 10, 2014
Susanne Staer
Appulse Power

Products range from wearable digital coaches to socially-drive financial investment tools

TORONTO (Dec. 2, 2014) — The University of Toronto Early-Stage Technology (UTEST) incubator, co-directed by U of T’s Innovations & Partnerships Office (IPO) and MaRS Innovation, has announced its third cohort of computer science start-up companies.

Betakit and Electronic Products &Technology covered this announcement; TechVibes featured Syncadian and Onyx Motion in recent features. The U of T magazine also featured Syncadian and CEO Hanna Janossy in this recent profile.

The five companies and the diverse sectors they target are (scroll for full company descriptions):

FlatFab Inc. — 3D printing (designing 3D objects that print in 2D)
ICE³ Power Technologies Inc. — hardware (universal charger for portable devices)
Onyx Motion Inc. — wearables (digital coaching)
Nvest Inc. — financial investing (socially-driven stock recommendations)
Syncadian Inc. — digital health (fatigue management for enterprise clients)

Past graduates include Whirlscape, TrendMD, Crowdmark, eQOL and Granata Decision Systems, among others.