Amanda Lang interviews U of T prof and co-founder Craig Boutilier in segment on innovative start-ups and Canada’s future

Following an appearance on the CBC’s “Lang and O’Leary Exchange” on November 28, MaRS Innovation UTEST company, Granata Decision Systems, appeared on CBC news “The National.” The segment included an interview with Amanda Lang.

Watch Boutilier’s interview with Lang for “The National” on CBC’s website. 

Founded by Craig Boutilier and Tyler Lu, Granata Decision Systems is one of the first six companies incubated through the UTEST program for early-stage technologies, jointly administered by MaRS Innovation and the University of Toronto.

Granata is one of eight companies to join OneEleven’s accelerator program for companies tackling big data problems.

Their software allows marketers to optimize the effectiveness of their campaigns.

The segment features co-founder Craig Boutilier’s pitch at an invitation-only investor gathering at OneEleven to secure funding to further the success of Granata Decision Systems.

Team members from BioDiaspora, another MaRS Innovation start-up, were also present at the event. See if you can spot MI’s Fanny Sie just before the 4:00 mark.

Posted by Kailee Travis, writer and communications assistant.