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NuraLogix Inc.

The Real Pinocchio Effect

TED speaker’s company is changing the technology of emotion and lie detection   Consumer-facing market research studies require a group of people, a product or service for them to experience, and methodology to collect and analyze their feedback. For companies requesting consumer insight to influence a product’s attributes, packaging or promotion, accurate information can make the difference between success and failure. The catch? The best market research exercises can’t consistently determine when people lie. Well-intentioned subjects may do so to please the interviewer, lie ... Read more