UTEST company Onyx Motion‘s lead product, Swish — a basketball virtual coach that currently works with Android Wear smartwatches to help basketball athletes to improve their shooting technique and emulate their heroes — was featured on Canada AM this morning.

Watch the clip of Onyx Motion’s Swish on Canada AM, CTV’s flagship morning show. Product feature plays after advertisements and begins at 1:40 mark.

Think you’ve got an equally great software-based idea for a start-up? UTEST is currently recruiting for its fourth cohort.

Tom Emrich, a Toronto-based consultant and blogger who specializes in mobile, tablets and wearable technology, presented Swish to Canada AM hosts Marci Ien, Beverly Thomson and Jeff Hutcheson using a Sony SmartWatch 3.

“The application takes your form, measures it and, using the motion sensor of the smartwatch, compares it to experienced players’ data and provides you with a tip,” Emrich explained. “It’s really trying to make sure your next shot is going to be a slam dunk.”

Onyx Motion is part of UTEST’s third cohort. The incubator program, which MaRS Innovation co-directs with the University of Toronto. UTEST is currently recruiting companies to its fourth cohort.

The feature comes on the heels of West, the the very first wearable tech conference in Canada, which was hosted and produced by Emrich and attended by Onyx Motion.

“West explores how wearable technologies […] are changing sports and entertainment,” Emrich told Ian in a separate clip filmed during her visit to the West onference. “It’s a big deal because Canada is actually an epicentre for wearable technology if you look at the number of game-changing companies creating devices that are going to impact our everyday lives.”

The other notable company to graduate from the UTEST incubator and MaRS Innovation’s portfolio is Whirlscape, which specializes in typing solutions for wearable technologies.

By Elizabeth Monier-Williams, marketing and communications director.