The Financial Post and the National Post each ran a feature article June 18, 2012 concerning the United Kingdom’s efforts to attract Canadian-based technology start-ups seeking entrance into European markets.

Flybits, a Mars Innovation spin-off company based on the research of Ryerson University professor Hossein Rahnama, was among those profiled.

Flybits is launching a corporate presence in East London’s Tech City, which is also known as the Silicon Roundabout.

The news was first announced during Prince Charles’ visit to Canada in May; His Royal Highness received a personal demonstration of Flybits’ mobile technology from Founder and CEO Hossein Rahnama during a visit to Ryerson University’s Digital Media Zone where Rahnama is also research director.

Flybits has received considerable support from U.K. Trade and Investment (UKTI) and will continue this collaboration as European operations intensify.

The articles are available here and here.

About Flybits

Flybits is a software company that designs and develops cloud-based and context-aware mobile solutions that are adaptive and scalable. Flybits is a world leader in developing front end/back end mobile application development platforms that simultaneously support both the consumer and enterprise market sectors. Flybits FARE (Flybits Activity Recognition Engine) is a proprietary, patent protected solution that allows developers to rapidly and cost-effectively build and deploy intelligent and adaptive applications. FARE allows companies to graphically “plug in” their business rules and compose new behaviors for their mobile applications in different situations and locations. Leveraging many years R&D, Flybits solutions have been used to develop and deploy large-scale solutions in verticals such as: opportunistic social networks, retail solutions, e-health, unified communications, intelligent transport systems, airports simplified passenger travel solutions and manufacturing.

Posted by Elizabeth Monier-Williams, marketing and communications manager.